What is Signage and what is the difference between sign and signage

Signs are all around, they are part of our daily landscapes to a point that we don’t actively notice them anymore, nonetheless, they serve an important purpose, from finding a street while driving or finding items while shopping in a store, to arriving at the correct gate for your next flight.

You have probably heard the word Signage and given its rooting in the word Sign you might think they are the same, so here we are going to define these two words and give you clarity on their uses and differences.

What is Signage

According to the Merriam-Webster dictionary, a sign is “a mark having a conventional meaning and used in place of words or to represent a complex notion” or “a display (such as a lettered board or a configuration of neon tubing) used to identify or advertise a place of business or a product”.


In other words, a sign can be, for example, the drawing that is associated with Restrooms, or the board itself where it is used. So what is Signage? Well, is a collection of signs, it is a group of visual graphics that convey some sort of information to the public, for example, at the Mall is designed to inform the public where the restrooms, food court, or information places are located.

Now, as you can see, Signage is all around us and it varies in size and form depending on its location and intent, like big expansive billboards meant to be visible from a moving car to smaller Exit signs located in stores. Its principal use though is manifested in the form of Wayfinding. Signage is used mainly to locate, label, and give information. Now you can use this knowledge to find your way easier with all the Signage available in your daily life or use it to show the way to your clientele in your own business.

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Photo by Artem Beliaikin from Pexels